Many business owners make the mistake of thinking that branding is all about getting a logo. Logos are part of a brand, but do not represent […]

Colour is the very first perception customers will have with your brand, and along with perception comes a whole host of emotional associations which in turn […]

Creative thinking is characterized by a relaxed, open and playful approach. It is less ordered or structured than critical thinking but the application of both approaches […]

Conversations are great opportunities for people to bond over shared information and interests. Listening to what your audience care about, causes they support and who influences […]