December 5, 2016

Creative Thinking versus Critical Thinking

Creative thinking is characterized by a relaxed, open and playful approach. It is less ordered or structured than critical thinking but the application of both approaches […]
November 9, 2016

Social Conversations

Conversations are great opportunities for people to bond over shared information and interests. Listening to what your audience care about, causes they support and who influences […]
November 2, 2016

Brand as a Being

A brand is the totality of all the different perceptions of its audience. Creating a meaning for a brand is important in building its perceptions. It should […]