Blog

December 5, 2016
creative-thinking-vs-critical-thinking

Creative Thinking versus Critical Thinking

Creative thinking is characterized by a relaxed, open and playful approach. It is less ordered or structured than critical thinking but the application of both approaches […]
November 9, 2016
social-conversations

Social Conversations

Conversations are great opportunities for people to bond over shared information and interests. Listening to what your audience care about, causes they support and who influences […]
November 2, 2016
brand-as-a-being

Brand as a Being

A brand is the totality of all the different perceptions of its audience. Creating a meaning for a brand is important in building its perceptions. It should […]